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In this video, Google's SEO guru Matt Cutts talks about how to get better search results. It's about an hour but worth the time.
https://www.youtube.com/watch?v=7Hk5uVv8JpM&feature=player_embedded
Google's Webmaster Central is a terrific resource for helping you understand how to boost your visibility to Google's search bots. If your site isn't appearing in Google search results, or it's not performing as well as it once did, check out these steps to identify and fix potential causes of the problem.
Check your site is in the Google index
Make sure Google can find and crawl your site
Practice safe computing and regularly back up the critical files that make up your website on Tripod. The way to do that is via FTP, short for File Transfer Protocol).
There are several free and paid FTP programs available. FileZilla is among the most popular free FTP program for PCs, Macs and Linux machines. You also can use Microsoft’s Internet Explorer’s built-in FTP function.
To use FileZilla or another FTP program, you’ll need to know the following:
Host: ftp.tripod.com
User: Your Tripod username
Password: Your Tripod password
Downloading and uploading files is a snap. FileZilla’s main window consists of two columns. In the left column, you’ll see the files and folders or directories on your desktop. In the right column, you’ll see the files and folders on the server you’re connected to. To upload/download files, select and drag them from one column to the other.
Consult FileZilla’s documentation for detailed instructions on how to use the program.
Internet Explorer
To FTP files using Internet Explorer, enter ftp.tripod.com into the browser window. Next, enter your Tripod user name and password in the spaces provided.
In the window that appears, click Page, and then click Open FTP Site in Windows Explorer. You’ll be prompted to reenter your username and password.
Once you’re connected, you will be able to transfer files between folders or directories on your desktop and the server you’re connected to in the same way as when you use the Windows Explorer file manager on your desktop.
These days, anyone who needs to find the address of a business near where they live will most likely go to Google or Google Maps and do a search.
If you run a business, you want to make sure your listing can be easily found when someone does a Google search. Google maintains a business directory called Google Places where you can add content such as your address, phone number and details about your line of business. Google Places also lets you include such tidbits as store hours, photos/videos, reviews, coupons and links to your website.
With Google Places, creating a great listing takes just a few minutes. Best of all, it’s free.
To start, go to Google Places and sign in with your Google account. If you don't already have a Google account, click Sign up now to create a new one.
Each business listing on Google comes from a few different sources. However, Google says it trusts the info you provide more than what it gets from third-party providers. This means that your info will appear in the listing instead of the info Google gets from anywhere else. To make sure the info you submit is accurate, Google will ask you verify it first by entering a PIN that will be sent to either your business address or phone number.
Right now, Google Places is available for businesses in only certain countries. To find out if your country is one of them, click Add new listing when logged in to your Google Places account. Check the country drop down at the top of the sign-up page. You can also check country availability on the Mapping tool availability page.
Reminder: You can add and delete pages on your website with a few simple clicks. Log in, go to your Control Panel, and click Edit opposite the website you want to work on. Next, click Pages on the menu at the top of your screen. To add a page, click the Create a Page icon (the one with the plus sign). Enter a page title and click the Add button. To delete a page, highlight it on the list of pages and click Delete a Page icon (the one with the minus sign).
When was the last time you changed your password? Computer security experts say it's a good practice to change your passwords every 90 days. Here's how to change yours:
1. Log in.
2. Click on the "My Account" tab.
3. Click on "Control Panel" in the upper right corner of the page.
4. Under the "Membership Information" heading, click on the "Change Your Membership Information" link.
5. Enter a new password and confirm it in the spaces provided.
6. Click the "Confirm" button at the bottom of the page.
The experts also say your password should contain a minimum of eight characters and include a mix of upper- and lower-case letters and at least one number.
Webon Tip
Did you know...
... that you can re-use the same piece of media as many times as you want?
It's true. When you upload any media to Webon be it Image, Video, Audio, or Document you can re-use it on your site as often as you like without uploading it again.
For example... when you upload an image you can drag it onto a page a place it there. You can then go to a different page and drag it onto that page as well. All it does in each case is reference the original image you uploaded. It's very handy when you have a company logo you want to put in the header of every page.
Or perhaps you have a PDF of directions to your business and you want to make a link to it in the foter of every page next to your address... upload it once and make as many links to it as you need. All the links simply point to the same file... contained in your Media Manager.
Once uploaded you can drag-and-drop any media or file onto your website as many times as you like without uploading it again.
